Which Chilli Is Right for Your Dish? 

Do You Want Colour or Heat?

Kashmiri and Byadgi chillies are valued for colour and moderate heat, while Guntur chilli is chosen for stronger spice.

Which Chilli Should You Choose?

-  For vibrant colour Choose Kashmiri or Byadgi chilli. - For stronger heat Guntur or Sannam chilli works well. - For fresh cooking Milder varieties such as Bhavnagri or Jwala can suit everyday dishes.

Where Does Each Chilli Work Best?

Dried chillies work well for chilli powder, spice blends, tempering and pickles, while fresh varieties suit everyday cooking.

How Hot Should Your Chilli Be?

Kashmiri chilli offers mild heat and rich colour, while Guntur, Bird's Eye and Naga chillies provide progressively stronger heat. 

From colour-rich Kashmiri to bold Guntur, every chilli adds a different flavour. Find your favourite with 777.

Which Chilli Will You Choose?