The FMCG Rise of Traditional Sharbat Brands in India 2026
Summary Analyses the FMCG comeback of traditional sarbath in India. Per statistics, the category crossed crores, while carbonated drinks fell 17% YoY. Drivers include Gen Z preference for traceable ingredients, quick-commerce delivery in 30+ cities, normalised pricing (₹160–₹320 per 750ml), and B2B adoption by caterers and hotels. Projects ₹30,000 crore by 2030. Introduction : Something […]








